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There Are Times NOT To Market Your Organization

Anyone responsible for marketing will say, right off the bat, that I’m wrong. They will tell you that an organization should use every opportunity to market itself, especially if it can be done for free.  The only way you grow and attract people is by letting them know you exist…right? Wrong. Trying to market yourself… Continue reading There Are Times NOT To Market Your Organization

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Small Businesses NEED Small Perks – Because It DOES Matter

Having worked in the small business arena for so many years, I am accustomed to hearing the “we can’t afford that” or “only the big companies can offer benefits like that.”  Sadly, the little things you can add to a benefits package really don’t cost all that much in the long run. Let’s start with… Continue reading Small Businesses NEED Small Perks – Because It DOES Matter

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The Confusion Over What is a “Probationary Period”

So many candidates encounter the line: “You will be under probation for the first 90 days of your employment.” But, does the new employee or the employer REALLY know what that means? Let’s start with a little history… The “probationary period” was started as a way for employers to deal with Unions and their rules… Continue reading The Confusion Over What is a “Probationary Period”